Friday, October 20, 2006

Have you ever attempted to understand the algorithm?

If not, fine. Do not ever waste your time if you are no techno savvy. Leave it to the professional SEO service providers.

An algorithm is a set of instructions for accomplishing a task. A search engine’s search results were produced by complying with a predetermined set of instructions which would have been initiated by the webmaster of the search engine.

Each search engine will have its own algorithm invariably different from another but never made public. Still, without actually knowing the exact algorithm, webmasters make some guess about it, tweak their website a little to meet the search engines’ expectation without never bothering about the true value of their web content to be on the top SERPs.

A website with good quality content alone is fit to come up in the top search results and this is known as organic search results. No, I am not underestimating the value of number of people who visit your website.

You may be aware of several ways to increase traffic to your website and ultimately increase your revenue, but still there is a chance that you might ignore the importance of Local Marketing. The first logical choice is advertising with local publishers such as your local newspaper.

Another common way to promote your website is just getting your URL out to your local community with promotional products such as pens and t-shirts.

Now of course the trend is changing with some local companies and businesses are discovering the benefit of utilizing Google AdWords and getting a higher search engine ranking.

If you want to rank at the top of the Organic results, then your website needs a thorough overhaul which is called as search engine optimization.

Be prepared to spend more money if you depend only on Google AdWords for an increase in traffic and revenue, but in the long run investing in achieving Organic Search Engine Rankings and the Organic results of Google produce much more traffic and business than Google AdWords.

Optimizing your website to achieve top Search Engine Rankings is an area of marketing that hasn’t really caught on with local businesses. USWeb has all the tools and resources you would need to rank at the top of the search engines, such as Google or Yahoo or MSN.
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